Creating ads that truly catch people’s attention is not easy. Many marketers often feel stuck when they sit down to write ads. The words do not always match the real feeling they want to show.
One smart way to solve this is by making the video first. When you create the video first, you can see the real story unfold. It becomes much easier to write words that fit the emotion and message of the video.
The CapCut desktop video editor is a great tool that can help you do this. It gives you everything you need to make strong videos that inspire great ads. Some of its tools are free to use.
But, keep in mind that a few advanced features require payment. Even with the free tools, you can create videos that help you write better ads faster.
Why Make the Video First for Ads?
When you make a video first, you connect better with the brand. You can see the real tone, mood, and feeling. This makes it easier to write words that match the heart of the video.
A video also gives you real pictures, colors, and faces. These scenes can spark fresh ideas for your ad copy. You may notice small things in the video that can lead to strong headlines or taglines.
You can also use creative tools like text to speech to add voice to your video. It helps you shape the story before you even start writing the ad.
It also saves you time. When the video is ready, you just match the words to the action you see. This feels much easier than forcing a video to fit pre-written lines.
A video-first ad also looks more real and honest. People today trust real stories more. This is why your ads can perform better across all platforms.
Key Features of CapCut Desktop Video Editor for Marketers
CapCut PC gives you many features to make strong videos for your ads. One of the best tools is the ready-made templates. You can pick a style that matches your brand and edit it fast.
It also has smart editing tools like auto-captions and background remover. These tools save time and make your videos look clean and clear.
If you want fresh ideas, you can also use the AI video generator inside the CapCut desktop video editor. It helps you make new scenes without filming again.
There are also many effects, filters, and sound tools that you can add with just one click. You can even adjust the speed of your clips to match the mood of your ad.
CapCut desktop video editor is free to download. Some features are free, but you may need to pay for access to premium effects and stock libraries.
Steps to Create a Video First, Then Write Your Ad
Step 1: Install CapCut Desktop Video Editor
Start by downloading CapCut PC from the official website. Do not use any other site to download it.
Once you download it, install the software by following the simple steps on the screen. You will also need to create a free account to start using it.
Most basic tools are free to use. But keep in mind, if you want extra features like premium effects or stock videos, you may need to pay for them.
Now you are ready to begin working on your first ad video.
Step 2: Make a Rough Video and Import
Open CapCut desktop video editor and click to import your video clips, images, or other media.
You can drag and drop these into the timeline to start shaping your video. Try using templates, effects, and auto-captions to make the video flow better.
If you want to make your video even more fun, you can add effects like a voice changer. It can give a different mood to your scenes and help you test new ideas for your ad.
Remember, this rough video does not have to be perfect. Focus on building the mood and story first.
Step 3: Watch Your Video and Write the Ad
Once your rough video is ready, watch it a few times. Look at the feelings, the scenes, and the story the video tells. Use these moments to shape your ad copy.
Start with writing a strong headline that matches the mood of the video. Then, write short but powerful lines that tell the story. End with a clear call-to-action that fits the video’s flow. You can click “Text” to copy your script to your videos.
Tip: Try to match emotional moments in the video with emotional words in your ad. This will help make your ad more powerful and connect better with people.
Step 4: Export and Save Your Video
After you finish editing, click the export button in the CapCut desktop video editor. Choose the video quality and file format you want.
Save the video to your computer. Now you can use it in your ad campaigns or share it on social media.
Conclusion
Making a video first can help you create ads that feel more real and connect better with your audience. By focusing on the visuals and story before writing, you can write stronger, more authentic ad copy.
CapCut desktop video editor makes this process easy, even if you’re just starting out. You’ll find all the tools you need to build great videos quickly.
Keep in mind that some advanced features, like extra effects or stock content, require payment. But the basic version of CapCut desktop video editor is more than enough to get you started.
Try creating a video-first ad for your next campaign and see how much better it works!
