SEO companies provide white label link building services to help improve website rankings on search engine results pages (SERPs). These companies build connections with credible web publishers and create original content for link placement. Placing a client’s links within professional content on relevant sites enhances their industry presence and authority. Here are four types of white label backlinks that strengthen a business’s SEO strategy:
1. Editorial Backlinks
Editorial backlinks link a client’s website to a high-authority site within their industry. These links are found within a site’s articles, listicles, or how-to guides. Search engine algorithms often view editorial backlinks as endorsements, signaling that a client’s content is valuable. When these links appear on the sites of industry experts, the client’s SERP ranking improves.
An SEO agency helps connect clients with industry leaders who publish backlinks on their sites. These backlinks may appear in newly published content, or a site’s editor will add them to an established and active page. This is called a niche edit. Niche edits enhance a client’s credibility, as these pages have already demonstrated their value in search engine algorithms.
2. Guest Posts
Guest posting or blogging involves writing and publishing content on someone else’s website. Each guest post contains at least one link to the client’s site. Here’s what this backlink strategy can do:
- Reach a larger audience: A guest article or blog post allows clients to share their industry knowledge with another site’s established audience. This helps drive additional traffic to their website, increasing brand awareness.
- Boost SEO performance: Guest posting enables agencies or clients to hand-pick relevant, reputable sites for backlinks. Increasing the quality rather than quantity of backlinks helps improve SERP rankings.
- Improve keyword rankings: Unlike editorial backlinks, guest posting enables content creators to select a link’s anchor text. Using anchor text that aligns with a client’s keyword strategy increases their ranking for a particular search term.
- Increase site engagement: Posts on industry-relevant sites connect clients with an audience already interested in their products or services. This encourages clicks, as interested readers are more likely to visit the client’s site. These visitors often engage with content over increased dwell times, which helps boost the site’s credibility.
Many SEO agencies offer guest posting as part of their white label link building services. Agencies connect clients with companies looking for guest articles or those willing to do a link exchange. In a link exchange, two websites agree to include backlinks that improve search rankings for both sites. Content creation may also be included in SEO services. Content creation services give clients access to professionally written guest articles, backlinks on personalized anchor text, and publishing options.
3. Resource Links
Some industry leaders develop site resource pages containing a curated list of articles, tools, or other resources their audience will find helpful. This type of content does not focus on promoting products or services, but aims to build industry authority and share knowledge. If a client has content relevant to an industry resource page, site owners may be willing to include a backlink to this information. After a site audit, an SEO agency will suggest ways to repurpose existing content as linkable assets. Linkable assets include:
- Guides and tutorials
- Infographics
- Research data
- Interactive tools
- Spreadsheet templates
4. PR and Directory Links
Public relations and directory links help build a company’s credibility, potentially boosting SEO performance. PR links are located on the websites of reputable news sources, like newspapers and magazines. Media attention demonstrates a company’s credibility to search engines, positively affecting a client’s SERP ranking and domain authority. While PR links often appear naturally as part of a product release or event coverage, they can also be earned. A business or SEO agency may submit story pitches to a relevant news outlet featuring recent research or a public interest feature.
Directory links are lists of websites categorized by their niche, industry, or location. Acting as virtual Yellow Pages, directory links are beneficial for local SEO strategies. They help improve clients’ online visibility and expose them to more user traffic. Being listed among other reputable businesses also demonstrates a site’s trustworthiness.
Improve Rankings With White Label Link Building
White label link building services are valuable for companies wanting to improve their SERP rankings. SEO agencies have relationships with high-quality publishers that support strategic backlink placement and build a site’s credibility. By offering link building services, agencies support a comprehensive SEO strategy. Contact an SEO agency today to learn more about how link building can increase your business’s online visibility.
